Better Oats

The Better Oats Story

Better Oats is part of a long American cereal story, with a range built around whole grain oats and convenient breakfasts.

2010: Better Oats arrives

The Malt-O-Meal Company introduced Better Oats in 2010. Its early range brought a variety of instant oatmeal choices to breakfast cupboards, including flavors and different grain combinations. The brand's 2010 trademark record and contemporary launch coverage place its beginnings in that year.

2015: a larger cereal family

Post Holdings acquired MOM Brands, the renamed Malt-O-Meal Company, in 2015. MOM Brands and Post Foods combined to form Post Consumer Brands. Better Oats remains in the company's breakfast portfolio.

The oatmeal range today

The brand includes Steel Cut, 100 Calorie and Organic oats. Our packet collection focuses on six Steel Cut and 100 Calorie varieties in six-box packs. Each range gives you a different starting point for breakfast, from a plain oat base to familiar maple, apple and cinnamon-roll flavors.

The measuring pouch is one of the range's useful details. After emptying the dry oats into a bowl, you can use the printed line to measure water. Check the particular pouch because amounts differ between flavors. Read the preparation guide for a side-by-side comparison.

About this guide

We help you compare Better Oats varieties and prepare a bowl you enjoy. This is an independent shopping and breakfast guide, not the manufacturer's customer service website. Purchases are completed through the selected offer in a separate tab. For an existing order, use the account where you placed it.

Brand history references

Post Consumer Brands company history and the manufacturer's Better Oats overview provide further background. The 2010 trademark gazette records the brand's early use.